More than 160 million adults read general market newspaper content (or 68% of the adult US population). Add in the substantial readership of niche market newspapers and magazines, and it’s clear that print advertising continues to be a powerful mass reach medium.
refuel agency has been a print media specialist for more than 25 years. We offer clients a database of more than 16K newspaper and magazines including college, military, multicultural and local publications.
We believe in print so strongly that we created a website devoted to our love of newspapers: IHeartNewspapers.com. As Warren Buffet once said, “In towns and cities where there is a strong sense of community, there is no more important institution than the local paper.”
Source: Scarborough data prepared by Newspaper Association of America; 2014 refuel agency College Explorer
With refuel agency’s huge arsenal of placed-based media, your brand becomes engaging and unavoidable in high-traffic areas.
On college campuses, for example, we are the only source for the vast majority of place-based assets (we own 6K+ place-based displays on 700+ college campuses nationwide). We can also position your brand on place-based displays on or near military installations, elementary, middle and high schools, high-traffic multicultural neighborhoods, local communities, and more.
We start with research and planning services, and conclude every campaign with a comprehensive digital proof-of-performance report.
Our research consistently shows that sampling efforts are successful in creating awareness, driving word-of-mouth buzz and propelling purchase intent. Across more than 150 measured sampling campaigns, we saw unaided awareness grow by 24%, purchase intent rise 16% and conversion increase by 12%.
On college campuses, 42% of students recalled receiving a product sample in the past year and 55% said they went on to purchase the brand. Furthermore, research shows that sampling is one of the least avoided advertising tactics on campus.
refuel agency is a sampling leader, specializing in placing your products directly into the hands of your target consumer.
Sources: 2014 refuel agency College Explorer, 2013 refuel agency Military Explorer, Burke Research Group
Through a blend of custom creative ideation and strategic partnerships, we bring brand experiences to life. This level of engagement is not only what drives the consumer to take action—it’s the first step in recruiting brand loyalists. Case in point—36% of college students attended an experiential on-campus event in the past year, and 47% went on to purchase the brand.
Choose from the following experiential tactics: Custom tours, event activations, press events, sponsorship marketing/ grassroots marketing/ media dominations / social & digital integrations and more!
Direct marketing, including postal and e-mail, continues to be a highly efficient and effective approach, and precise targeting means no wasted ad dollars. The personalized nature of these efforts makes them easy to track and measure. Their relatively short turnaround times allow direct marketing efforts to hit their target quickly and make them ideal for limited-time offers and for driving fast results.
There’s no denying that these marketing channels work. 44% of e-mail recipients have made a purchase in the past year driven by a promotional e-mail. refuel agency offers massive targeted reach with a database of more than 750 million consumers.
Source: Convince & Convert News
refuel agency’s diverse digital capabilities enable brands to reach their targeted audience with precision. With over 15K publisher relationships, our digital team will craft the best strategy for your brand that extends well beyond traditional banner advertising - allowing for mass reach and unlimited combinations.
We specialize in search marketing (SEO | SEM), social media marketing, advanced audience targeting, email marketing, lead generation, targeted network reach, native advertising, digital broadcast, and proprietary niche ad networks in key markets. refuel agency can also help you create dynamic interactive contests with high levels of consumer engagement, data capture and retargeting.
refuel agency puts the benefits and convenience of a full-service broadcast team at your disposal to handle all of your radio, spot TV and cable needs. We are here to help you navigate through the complex and ever-changing world of broadcast media. We will develop customized advertising programs that meet the unique needs of your brand.
We can help you target by market, by city, and even by zip code or neighborhood. Our research and analysis capabilities enable us to recommend networks, dayparts, programs, and promotions that are just right for your campaign goals. From planning & buying, to securing value add exposure, to detailed end-of-campaign reporting and analysis, we do it all.
We all know how important first impressions can be. We support all of your design and branding needs by offering our clients a fully equipped, talented, creative team who can see your project through from start to finish - from research and brief development, concepts, mood boards and style samples, to finished, one-of-a kind solutions.
Whether your requirement is related to brand development, rebrands, upgrades, corporate identity or niche market advertising, we have a proven track record of delivering high quality creative solutions that work. We create all the assets required and set up convenient review schedules so that you can be involved as much or as little as you'd like.